Namaqualand Rooibos

In February 2016 the Heiveld Co-operative and its partners in Germany launched an campaign to buy land for use by aspiring rooibos small-scale farmers while also conserving the amazing landscapes and plant life of the Bokkeveld Plateau in South Africa.

The Co-operative was formed in 2001, and has made a huge difference in people’s lives, enabling people to start escaping from centuries of oppression and poverty. The Heiveld has made a reputation as a producer of the finest, hand-made rooibos tea. Fair prices mean better lives for producers, and the Heiveld enables people to take charge of their destinies in ways that were not possible in the Apartheid past. All of these partners have also contributed to the land purchase campaign. This initiative demonstrates a win-win outcome that combines nature conservation with land reform, sustainable small-scale agricultural development and organic farming.

Shot on assignment for German magazine – ADAC

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